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Shenzhen Fangrui Technology Co.,Ltd

Adhering to the operation principle of “Customer First and Credit Uppermost” and the enterprise spirit of “Integrity, Pragmatism, Development and Innovation”, the Company is always dedicated to providing more professional and more quick services for manufacturers both at home and abroad. Compared with the traditional corporate culture construction, the company regards corporate culture measurement as a key link in corporate culture construction. Just as performance management can sum up experience, find problems, and improve performance through assessment, cultural construction also needs to evaluate results. The results of cultural construction are mainly reflected in two aspects. From the employee's point of view, it is mainly explicit, that is, the role of culture is mainly reflected in the change of employee behavior: from the perspective of the enterprise, it is mainly manifested in performance, that is, cultural construction. Whether it is effective or not is mainly reflected in business performance. The performance here includes hard performance such as market share and profit, as well as soft performance such as employee satisfaction and brand.

Based on its own experience and external research, the key to corporate culture is to adhere to the "four ones" unwavering: a main line, that is, the construction of corporate culture can not be separated from the main line of production and management; a group, that is, the line manager speaks and preach, as the first of corporate culture construction One person; a carrier, that is, the process of management itself, the process of cultural landing, the integration of culture and management; a ruler, that is, through the accurate measurement of corporate culture, to clarify the direction of corporate culture construction.

    Build our own brand and enhance the core competitiveness of the company. The brand is the foundation for shaping the corporate image, promoting the development of the enterprise, and ensuring that the enterprise is in an invincible position in the market competition. With the continuous expansion of the scale of the enterprise, the production capacity of the enterprise has been further improved. Through the implementation of the construction of the energy base, the coal chemical base and the chlor-alkali chemical base, the core competitiveness of the enterprise has been continuously improved, so that the brand not only promotes the development of the enterprise, but also enhances the brand development of the enterprise. Influence and reputation. In fact, the brand is not only an image, but also a concentrated expression of corporate strength, corporate reputation, corporate image and corporate culture. It makes sense to enhance corporate image and expand corporate reputation, reputation and influence. But at the same time, this requires each employee to constantly enhance brand awareness, protect the brand image, enhance brand quality, and add luster to the brand forever.